Andi Brand

 
 

The ask

ANDI is an independent, family-owned handbag brand designed and run by Andrea Weinberg and her husband James Mayo. ANDI needed to establish a consistent messaging strategy, and update the brand’s look in order to feel as premium as the bags themselves.

 

the answer

Gravy Boat Regatta established a coherent messaging strategy and visual identity for the ANDI brand, and then helped ANDI pull that through to their website and social media feeds. We designed a new site, and we shot a bunch of new product shots and video content. Today, ANDI is consistent across every consumer touchpoint and growing year over year. 

 
 
ANDI camo bag on the beach with pineapple and transistor radio.
ANDI camo backpack on the beach with globe and polaroid camera.
ANDI - Red and orange ombre tote on the beach.
ANDI black drawstring backpack.
ANDI Instagram socials - feed and grid views of products.
Curls_2.gif
Peace.gif
PaddleBall.gif
 

ANDI - model in bomber jacker swinging faux snake skin ombre tote.
ANDI large camo tote on model's shoulder.
 
 
ANDI model in while jumpsuit dragging XL camo tote bag.
 
ANDI mobile phone social media website layout examples.
 

Credits

Art Direction by Jonathan Campo, Missy Bruno and Marion Favier

Design by Jonathan Campo and Missy Bruno

Photography by Nick Suttle

Illustration by Michelle Nahmad and Lily Fang

Animation by Lily Fang

Agency Gravy Boat Regatta

File under

Design, content, Identity, video, animation, stop motion, social media, web design