Columbia Care

The ask

Columbia Care has led the legal cannabis industry for the last decade. As one of the original medical cannabis operators, Columbia Care is one of the largest, fully integrated operators in the US, operating in 18 markets across the country and the EU.

Columbia Care tapped Gravy Boat Regatta to establish a consistent messaging strategy and to update the brand’s look to feel less clinical as they grow their business in adult-use markets.

the answer

Gravy Boat Regatta worked with Columbia Care to implement a new brand positioning and visual identity across all consumer touchpoints.