Dell.com
The Ask
You may not know that Dell.com sells more than just Dell products. And you may not know that they ship everything for free. Our job was to get people excited about free shipping and handling on all the things you can buy on Dell.com.
The Answer
What does the phrase, ‘Free Shipping and Handling,’ actually mean? Everyone understands, ‘Free Shipping.’ But truth be told, we still don't understand, ‘Free Handling.’ We do know that the good people at Dell take their handling seriously. Very seriously.
So we made some TV spots, social posts, and video billboards to let people know just how seriously. The ads were intended to run a full quarter. But they drove so much traffic that Dell extended the media buy for another year.
file under
Advertising, Broadcast, Touching
CREDITS
Concept by Jonathan Campo and Henry Mathieu
Art Direction by Jonathan Campo and Henry Mathieu
Written by Jonathan Campo and Henry Mathieu
Directed by Matt Piedmont
Creative Direction by Thomas Shim
Agency Y & R