Gainbridge

The Ask

Gainbridge is an online annuity and life insurance agency, streamlined for the modern age. Much like you can buy stocks on eTrade’s online platform, you can buy annuities on Gainbridge’s online platform without going through a broker. Gainbridge wanted to be the go-to household name for online annuities.

The Answer

Gravy Boat Regatta has been Gainbridge’s agency of record since day one. We’ve run numerous 360 advertising campaigns across all forms of media, including: print, radio, TV, OOH, digital, social, and sporting event sponsorships. And when we say ‘sporting event,’ we mean that Gainbridge is the title sponsor of the biggest sporting event on planet Earth: the Indy 500. We designed the livery for the Gainbridge #26 Indy Car driven by Zach Veach, and all of the Gainbridge activation leading up to and during the race.

In just 2 years, Gainbridge has become a household name all across the country. Today, Gainbridge is available in 23 states, including: Arizona, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, Wisconsin and the District of Columbia. The brand is currently enjoying explosive growth with >1000% increase in annuity sales year-over-year.