KA-Bar

the ask

KA-Bar makes some of the world's finest military, hunting, and tactical knives, but most of their sales come through word of mouth recommendations. We were charged with making this beloved heritage brand relevant today. 

The Answer

We created a campaign featuring KA-Bar diehards - servicemen, hunters, outdoorsmen - who lead hardcore lives. In this flight of commercials, we brought actual testimonials to life by animating KA-Bar diehards’ tattoos. In moments of extreme adversity, those who know rely on KA-BAR.

Credits

Directed by Joshua Frankel

Produced by Elissa Federoff

DP by Jeff Barnett-Winsby

Sound by John Moros

Post by Omega Darling

Creative Direction by Henry Mathieu

Agency Rawle Murdy

File under

advertising, animation, broadcast