Piggly Wiggly
This 360 campaign was based on a very simple device: PiggLY WiggLY -> FoodLY FoodLY. We ran happy happy, campy campy, foodLY foodLY TV, print, outdoor, and radio ads all summer long, until people started putting -LY suffixes after everything they ate.
Piggly Wiggly – Won't Solve My Problem
Piggly Wiggly's low-priced groceries won't solve all your problems, but they will save you money.