Recoup

 
 

The Ask

Recoup is a ginger-powered health drink for workout recovery and daily wellness that’s clinically proven to reduce post-workout muscle soreness, aid digestion, and boost immunity. Recoup was in need of a brand overhaul and, most importantly, an overhaul of their product design. So they hired us.

 

The Answer

We re-imagined Recoup’s foundational identity system – logo, palette, typography, photography – and applied it to the brand new Recoup bottle design. We developed a vibrant, regenerative identity based on perfect circles. It was a challenge to stand out on the shelf in an incredibly saturated health drink space, all while keeping it classy.

 
Recoup - Visual Identity blossom logo.
Recoup - Visual Identity portfolio detail.
Recoup - Visual Identity primary logo turquoise and white.
Recoup - Visual Identity color palette.
Recoup - Refreshing beverage ad featuring an overhead view of a woman on a surfboard in a green ocean.
Recoup - Visual Identity typography.
Recoup - Visual Identity - Beverage label design diagram.
Recoup - 'Ginger-Powered' branded beverage bottle line.
 

file under

Branding, Identity design, product design.

CREDITS

Concept by Jonathan Campo

Art Direction by Jonathan Campo and Missy Bruno

Creative Direction by Jonathan Campo and Henry Mathieu

Agency Gravy Boat Regatta