Columbia Care
THEY ASKED
Columbia Care is a leader in the legal cannabis industry. Founded over a decade ago as a medical cannabis operator, Columbia Care is now one of the largest, fully integrated cannabis companies in America and the European Union. Columbia Care asked Gravy Boat Regatta to help establish a consistent messaging strategy, and update their brand’s look to feel.
WE ANSWERED
Gravy Boat Regatta overhauled Columbia Care brand to make it feel less clinical and more approachable to the recreational market. We identified a new brand positioning, and updated both their Voice ID and Vis ID.
CREATIVE SERVICES
Brand Positioning
Voice Identity
Visual Identity
Ad Campaigns
Retail
Columbia Care has an aggressive retail strategy, and plans to open a number of new dispensaries across the USA as certain states loosen their cannabis regulations. We created a multi-touchpoint campaign to help Columbia Care promote their new locations.
Platinum CBD
Columbia Care sells their own line of cannabis products. Their Platinum CBD brand is engineered for clinical applications, but available to everyday consumers without a medical prescription.
CREDITS
Creative Direction | Jonathan Campo + Henry Mathieu
Brand Strategy | Leif Glynn + Michael Engert
Art Direction + Graphic Design | Missy Bruno + Clara Ongil + Zach Seger