Go-To-Market Branding
Established in 2012, Gravy Boat Regatta is a creative studio that delivers branding, and then the hard part: bringing a brand to life beyond the PDF. We work with startup, small- and mid-cap companies to craft sharp brand strategies, bold brand voices, and striking design systems that work. We take our work seriously, but we don’t take ourselves seriously.
What’s New?
Galaxy
Gravy Boat Regatta functions as the external marketing department for Galaxy, a crypto institution that delivers bespoke solutions for a digitally native ecosystem.
Klover
Cash strapped? The Klover app can help with a $200 instant cash advance. We helped Klover rebrand, and we’ve created several ad campaigns for them to boot.
Rad AI
RAD AI is a startup that uses proprietary technology to generate brand personas. We rebranded the company, then designed and built them a new website.
Galaxy Research
As part of the ongoing work we do as the external marketing department for Galaxy, we design annual reports, whitepapers and all manner of marketing collateral for Galaxy’s research group.
Jasper
Jasper makes enterprise-grade AI tools to help marketing teams achieve both speed and performance. We created a “not anymore” campaign for them.
Branding Q&A
You have questions?
We have answers.
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Regardless of whether you need a new brand, a brand refresh, or a melt-and-repour rebrand, the process is the same. And it takes 2-3 months.
If you already have good market research (nice work!), and your stakeholders can arrive at consensus quickly (impressive!), then we can knock out some top shelf branding in 2 months.
If you need qualitative or quantitive market research (we can help you here), and consensus proves to be elusive (you can do it!), then the process will take longer.
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Scroll down for a detailed look at our proprietary branding process.
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It’s gauche to talk about money, right? Other branding studios (we won’t name names) seem to think so. We prefer to be transparent. Scroll on down to see what each step of our process costs.
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Other branding studios (we won’t name names) will simply kick you a brand guidelines PDF and peace out. We go beyond the PDF. Which deliverables do you need yesterday? Let’s deliver you those deliverables today.
We can make assets you can use right away in your media buy and social feeds, collateral you can hand to your sales team, or swag you can give to your employees.
We’ll package all of your brand assets in an online toolkit, so it will be easy for anybody touching your brand to stay on brand.
Branding Process
(à la carte)
Maybe you’ve already worked through some of these phases and have aspects of your brand that are working well? If so, we’ll work with what you have and iterate on what you need.
Phase 1
Brand Workshop
Run a Brand Workshop with all of your stakeholders that provides you with a collaborative Figma ‘Figjam’.
Cost $5K Time 1 Day
Phase 2
Market Research
Synthesize the Brand Workshop inputs. Determine a Quantitative + Qualitative research strategy. Run the appropriate surveys and focus groups, and leverage the appropriate research tools and technology.
Cost >$35K* Time >3 Weeks
*(The cost of a market research project depends on what you want to learn, and how deep you want to go.)
Phase 3
Brand Positioning
Synthesize Market Research, highlight useful consumer insights, and identify an own-able brand position relative to your competitive set. We’ll provide you with a deck that summarizes the market research and synthesizes a cogent strategy.
Cost >$7.5K Time 1 Week
Phase 4
Voice Identity
Determine how the brand talks, i.e. tone of voice. We’ll develop a deck including a Brand Persona, various messaging territories, example headlines and subheads, and do’s and dont’s copy guidelines.
Cost $5K Time 1 Week
Phase 5
Visual Identity
Determine how the brand looks, i.e. logo, color palette, fonts, iconography, data-vis, photography, illustration, etc. Includes Round 1 Design Exploration: 3 design directions, Round 2 Revisions: refine 1 design direction.
Cost $50K Time 5 Weeks
Phase 6
Completed Brand
Package the Market Research, Brand Positioning, Voice ID and Vis ID. Includes a Brand Book PDF, an online Brand Toolkit, and Go-to-market creative deliverables.
Cost $2.5K Time 1 Week
Custom Websites
(made to order)
Sometimes a simple site will do the trick. Sometimes things are a bit more complex on the front end and/or the back end. Either way, we’ll cook you up something good.
Gravy Boat Regatta works hand-in-glove with our trusted partners Thorium Digital (web dev), and Left Hand Math (web analytics), to deliver a custom website tailored for your specific needs. We treat web builds as discrete projects. If you fill out our creative brief, then we can provide a detailed SOW.
Creative Services
(full tasting menu)
If your business needs more than a great brand and a compelling website, then, you guessed it, we offer a full suite of agency services. We often work as an external marketing department for companies that have ongoing advertising and design needs.
Avast! Clients!
Why are we called
Gravy Boat Regatta?
We get this one a lot. It's a high/low play. If you combine two highbrow things - a pewter gravy boat and a sailing regatta - they both fall right back down to Earth. The name is a non sequitur, which we think is funny. When Henry and Campo started the agency in 2012, the domain name GravyBoatRegatta.com was was still available (and would probably still be today). We've been creating ephemera for the ages ever since.
Let’s Talk
If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.