Dell.com

THEY ASKED

You may not know that Dell.com sells more than just Dell products. And you may not know that they ship everything for free. Dell needed help getting people excited about free shipping and handling. But what does the phrase, ‘Free Shipping and Handling,’ actually mean?

WE ANSWERED

Everyone understands, ‘Free Shipping.’ Truth be told, we still don't understand, ‘Free Handling.’ But we do know that the good people at Dell take handling very seriously. So we made some TV spots, social posts, and video billboards to let people know just how seriously. The ads were intended to run a quarter. But they drove so much traffic that Dell extended the media buy for another year.   

CREATIVE SERVICES

Copywriting

Art Direction

Campaign Development

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Credits

Campaign Development | Jonathan Campo + Henry Mathieu

Art Direction | Jonathan Campo

Copywriting | Henry Mathieu

Commercial Direction | Matt Piedmont

Creative Direction | Thomas Shim

Agency Of Record | Y&R (contracted Gravy Boat Regatta)