Gainbridge
THEY ASKED
Gainbridge is an online annuity and life insurance agency, streamlined for the modern age. Much like you can buy stocks on eTrade’s online platform, you can buy annuities on Gainbridge’s online platform without going through a broker. Gainbridge asked Gravy Boat Regatta to help them become the go-to household name for online annuities.
WE ANSWERED
Gravy Boat Regatta was Gainbridge’s agency of record since day one. We ran many 360 advertising campaigns across all forms of media, including: print, radio, TV, OOH, digital, social, and sporting event sponsorships. And when we say ‘sporting event,’ we mean that Gainbridge is the title sponsor of the biggest sporting event on planet Earth: the Indy 500. In just 2 years, Gainbridge became a household name all across the country.
CREATIVE SERVICES
Copywriting
Graphic Design
Campaign Development
Race Car Livery Design
Event Activation
No Drama Annuities
This campaign brings home the idea that when you’re guaranteed returns, you don’t have to sweat volatility in the stock market.
Indy 500 Sponsorship
Gainbridge sponsors both the Indy 500, and an Indy race team. Gravy Boat Regatta designed the livery for the Gainbridge Indy race car. We also designed and produced all of the Gainbridge advertising and collateral leading up to the race, and at the track on race day.
Even Geniuses Can’t Predict The Market
Despite what financial institutions and stock pickers would like for you to believe, even a genius can’t predict what will happen in the stock market. This campaign features geniuses throughout history who have all failed to predict market swings.
Don’t Trust Your Uncle
It can be difficult to know who to turn to for financial advice. Ganbridge’s advice, ‘Don’t trust your uncle.’
CREDITS
Creative Direction | Jonathan Campo + Henry Mathieu
Art Direction + Graphic Design | Missy Bruno + Jonathan Campo
Copywriting | Henry Mathieu
Let’s Talk
If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.