Galaxy
Galaxy (TSX: GLXY) is a financial institution that provides institutional access to crypto and the growing digital economy. Galaxy has three lines of business: global markets (trading, lending, derivatives, advisory), asset management (active, passive, and venture investing), and digital infrastructure solutions (mining, validator, custodial solutions).
We have worked with Galaxy on a wide range of projects over the past five years. Check out some of our choice cuts below.
Kinetic Identity
THEY ASKED
Galaxy asked us to bring their logo to life with motion and sound.
WE ANSWERED
Our “Birth of the Universe” concept takes Galaxy’s logomark circle and square, and big-bangs them together ushering in a new financial universe. We composed original music for the sonic signature.
CREATIVE SERVICES
Kinetic Identity Design
Animation
Sonic Signature
Music Composition
Parent brand kinetic logo
Individual business line kinetic logos
Sonic Signature
CREDITS
Creative Direction | Jonathan Campo + Joshua Frankel
Art Direction + Graphic Design + UX/UI Design | Jonathan Campo + Joshua Frankel
Post Production + Animation | Lily Fang + Marina Gvozdeva + Jonathan Campo
Music Composition | Daniel Briggs
Constellations
THEY ASKED
Galaxy’s venture capital arm hosts crypto networking events which they call “Constellations.” Galaxy needed an elevated brand identity and digital experience that would serve as a hub for all of their past and future events.
CREATIVE SERVICES
Visual Identity Design
Art Direction
Graphic Design
UX/UI Web Design
Webflow
WE ANSWERED
We created a visual identity design system and delightful web experience for the events series. Our scroll-initiated “emerging cosmos” visual concept worked even better than we’d hoped.
CREDITS
Creative Direction | Jonathan Campo
Art Direction + Graphic Design + UX/UI Web Design | Jonathan Campo + Missy Bruno + Ruth Reyer + Charlie Jackman
Post Production + Animation | Marina Gvozdeva
Digital Assets Academy
THEY ASKED
Galaxy is an industry leader in crypto and blockchain technology. As such, investors turn to Galaxy for their expertise in this very new, and highly volatile asset class. Galaxy asked us to produce an online course that could teach potential investors everything they need to know about the emerging crypto and digital asset class.
WE ANSWERED
Gravy Boat Regatta produced the whole curriculum, which ended up being over an hour of video footage cut up into eight discrete lessons. Each lesson covered a different topic, beginning with the basics. At the end of each lesson, we created an interactive quiz so Galaxy could measure the effectiveness of each lesson. The course is hosted on a microsite we designed. When the course launched, we promoted it to all of Galaxy’s global stakeholders with a robust, multilingual eCRM campaign.
CREATIVE SERVICES
Copywriting
Art Direction
Editing + Sound Design
Animation
UX/UI Web Design
eCRM
Play The Future Summit
THEY ASKED
Galaxy Interactive hosts an exclusive annual crypto and gaming event in Las Vegas for founders, investors, and industry leaders. Galaxy needed all of the event’s collateral and marketing materials to look sleek and consistent, and communicate the general excitement of the forum.
WE ANSWERED
Gravy Boat Regatta created and produced all of the relevant event materials for the summit: sizzle reels, motion graphics, event booklets, swag, etc.
CREATIVE SERVICES
Art Direction
Design
Editing + Sound Design
Animation
Galaxy Ventures
THEY ASKED
Galaxy wanted to help the venture-backed companies in their portfolio tell their stories and market themselves more effectively.
WE ANSWERED
Gravy Boat Regatta produced this digital how-to booklet, which spells out branding and marketing basics founders and engineers.
CREATIVE SERVICES
Art Direction
Copywriting
UX/UI Web Design
Marketing Collateral
THEY ASKED
Galaxy is an international organization, and each line of business targets a variety of different customers. There’s a constant weekly need for marketing collateral to be created and updated.
WE ANSWERED
As Galaxy’s marketing engine, Gravy Boat Regatta designs a huge amount of day-to-day marketing collateral. We deliver annual reports, white papers, event activations, social ads, newsletters, email campaigns, and everything in between.
CREATIVE SERVICES
Copywriting
Art Direction
Graphic Design
UX/UI Web Design
eCRM
Let’s Talk
If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.