Klover
THEY ASKED
Klover asked for our help rethinking their brand positioning and differentiating the Klover app from other payday lending apps and neobanks. Then they asked us to help promote it.
WE ANSWERED
Budgeting isn't fun. But that doesn't mean Klover's brand, complete with Klover's budgeting tools and tips, cannot be fun. Gravy Boat Regatta totally overhauled the Klover brand. We delivered a new brand position, Voice ID, and Vis ID design system with a decidedly playful bent. Once the brand was set, we created a multi-touchpoint advertising campaign featuring two Benjamin Franklins.
CREATIVE SERVICES
Market Research
Brand Positioning
Visual Identity
Voice Identity
Graphic Design
Copywriting
Campaign Development
Brand Identity
Klover aims to empower its customers to gain financial freedom and reduce financial stress. To that end, we engineered a design system that feels stress-free.
The Two Benjamins
Short on cash? Two Benjamins can help. This multi-touchpoint ad campaign (OOH, CTV, radio) encourages potential customers to download the Klover app and get an instant $200 cash advance.
CREDITS
Creative Direction | Jonathan Campo + Henry Mathieu
Art Direction + Graphic Design | Charlie Jackman + Jonathan Campo + Missy Bruno + Ruth Reyer
Copywriting | Jessie Bower + Mae Moreno + Henry Mathieu + Jonathan Campo
Brand Strategy + Positioning | Evan Hunerberg
Animation + Post Production + Sound Design | Marina Gvozdeva + Sunspots
Let’s Talk
If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.