Klover

THEY ASKED

Klover asked for our help rethinking their brand positioning and differentiating the Klover app from other payday lending apps and neobanks. Then they asked us to help promote it.

WE ANSWERED

Budgeting isn't fun. But that doesn't mean Klover's brand, complete with Klover's budgeting tools and tips, cannot be fun. Gravy Boat Regatta totally overhauled the Klover brand. We delivered a new brand position, Voice ID, and Vis ID design system with a decidedly playful bent. Once the brand was set, we created a multi-touchpoint advertising campaign featuring two Benjamin Franklins.

CREATIVE SERVICES

Market Research

Brand Positioning

Visual Identity

Voice Identity

Graphic Design

Copywriting

Campaign Development

Brand Identity

Klover aims to empower its customers to gain financial freedom and reduce financial stress. To that end, we engineered a design system that feels stress-free.

Klover Mobile UI and collage

The Two Benjamins

Short on cash? Two Benjamins can help. This multi-touchpoint ad campaign (OOH, CTV, radio) encourages potential customers to download the Klover app and get an instant $200 cash advance.

CREDITS

Creative Direction | Jonathan Campo + Henry Mathieu

Art Direction + Graphic Design | Charlie Jackman + Jonathan Campo + Missy Bruno + Ruth Reyer

Copywriting | Jessie Bower + Mae Moreno + Henry Mathieu + Jonathan Campo

Brand Strategy + Positioning | Evan Hunerberg

Animation + Post Production + Sound Design | Marina Gvozdeva + Sunspots

Let’s Talk

If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.