XG Sports Media

THEY ASKED

XG is a ‘house of brands’ that includes XG Edge (a telecommunications infrastructure company), XG Innovation (an investment company focused on blockchain and emerging tech), and XG Sports Media (a - you guessed it - sports media company). XG Innovation is buying soccer clubs. XG Edge is converting those club’s stadiums into data centers, and providing 5G connectivity to those markets. XG Sports Media is broadcasting games, and providing a platform for live betting. XG asked Gravy Boat Regatta to establish a brand for XG Sports Media that they could eventually pull across the other XG brands.

WE ANSWERED

Gravy Boat Regatta designed the XG Sports Meda brand from scratch, and delivered a new Voice ID and Visual ID design system.

CREATIVE SERVICES

Brand Positioning

Visual ID

Voice ID

Attain logo

CREDITS

Creative Direction | Jonathan Campo + Henry Mathieu

Art Direction + Design | Jonathan Campo

Copywriting | Henry Mathieu

Let’s Talk

If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.